Call analytics had become the de-facto standard for analysing the effectiveness of marketing campaigns – be it online or offline. The ability to properly adjust your marketing budget, based upon data is crucial for your business success.
Each call made to (or from) your sales contact center is valuable. The data elements attached to each call can be analysed – producing brand new insights to your customers behaviours and trends. Ranging from simple information such as time of day and call durations through call recording and sentiment analysis. The information extrapolated from each call teaches a business more about its customers, what they want, how they feel and most important – how to provide them with a better service or product.
Call analytics helps you identify which advertising channels are driving the most calls, allowing you to optimize your advertising spend and focus on the most effective channels. Use a mixture of phone numbers (you can bring your own) and online web calling pages to accurately track and experiment with your marketing campaign. With Cloudonix, the same agility your accustomed to with online advertisement is now available for tracking voice calls to your contact center.
Going from local to global can be scary – specifically if your sales are done on the phone. Ranging from changing regulatory conditions from country, to country and maintaining multiple phone numbers for each country – the task can be both complex and expensive. Call analytics provides a “birds’ eye view” of your global marketing spend – enabling you to optimize spend as you progrss.